TY  - GEN
AU  - Kotler, Philip
TI  - Marketing management : : analysis, planning, implementation, and control 
SN  - 0132613638
U1  - 658.8  
PY  - 1997///
CY  - New Jersey : 
PB  - Prentice Hall
KW  - Marketing management
KW  - Marketing strategies
KW  - Management
N1  - Includes bibliographical references and index
ER  -