TY  - BOOK
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - The one to one future: building relationships one customer at a time 
SN  - 0385425287
AV  - HF5415.127 .P47 1993
U1  - 658.812 23
PY  - 1993///
CY  - New York
PB  - Currency Doubleday
KW  - Market segmentation
KW  - Sales promotion
KW  - Consumers' preferences
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -