TY  - BOOK
AU  -      Sachs, Jonah
TI  - Winning the story wars : : why those who tell--and live--the best stories will rule the future 
SN  - 9781422143568
AV  - HF5415 
U1  - 658.802 23
PY  - 2012///
CY  - U.S. A.
PB  - Harvard Business Review
KW  - Storytelling--Psychological aspects
KW  - Marketing--Social aspects
UR  -      http://classify.oclc.org/classify2/ClassifyDemo?owi=1124023418
ER  -