TY  - BOOK
AU  - Collier,Mack
TI  - Think like a rock star: how to create social media and marketing strategies that turn customers into fans 
SN  - 9780071806091 (acidfree paper)
AV  - HM742 .C645 2013
U1  - 302.231 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Education
KW  - Social media
KW  - Internet marketing
N1  - Cover
Title Page
Copyright Page
Contents
Foreword
N2  - Identifying easily replicable marketing strategies of top brands such as Dell; Ford; Patagonia; and Red Bull; as well as top stars like Lady Gaga; Taylor Swift; and Johnny Cash; this book
ER  -