TY  - BOOK
AU  - Lewis,Mike
TI  - Stand out social marketing
SN  - 9780071794961 (alk. paper)
AV  - HF5415 .L48725 2013
U1  - 658.872 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Social aspects
KW  - Management
KW  - Customer relations
KW  - Social responsibility of business
KW  - Internet marketing
KW  - Success in business
N1  - Developing building blocks for success -- Achieving growth by adhering to mission, vision, and values -- Leadership from anywhere (and everywhere) -- Doing well by doing good: integrating philanthropy with business strategy -- Delivering unsurpassed value -- Measuring for excellence (again and again) -- Fostering customer loyalty and building community -- Creating marketing strategies to leverage extreme competitive advantages -- Thriving in change -- Managing crises: moments of truth
ER  -