TY  - BOOK
AU  - Capon, Noel
AU  - Yap, Andrew
TI  - Managing marketing in the 21st century : : student study guide / 
SN  - 9780979734441
U1  - 658.8 
PY  - 2009///
CY  - New York : 
PB  - Wessex Inc., 
KW  - Marketing
ER  -