TY  - BOOK
AU  - Lee, Nancy
AU  - Kotler, Philip
TI  - Social marketing : : influencing behaviors for good / 
SN  - 9781412981491
U1  - 658.8 
PY  - 2011///
CY  - London ; Los Angeles : 
PB  - Sage, 
KW  - Social marketing
KW  - Behavior modification
N1  - Includes bibliographic references and index
ER  -