TY  - BOOK
AU  - Cone,Steve
TI  - Powerlines: words that sell brands, grip fans, and sometimes change history 
SN  - 9781576603048 (alk. paper)
AV  - HF6135 .C57 2008
U1  - 658.802 22
PY  - 2008///
CY  - New York
PB  - Bloomberg Press
KW  - Slogans
KW  - Brand name products
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references (p. 231-243) and index
N2  - "Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003444.html
ER  -