TY  - GEN
AU  - Keegan, Warren
AU  - Moriarty, Sanda
AU  - Duncan, Tom
TI  - Marketing: : study guide 
SN  - 0137197829
U1  - 658.8  
PY  - 1992///
CY  - Englewood Cliffs : 
PB  - Prentice-Hall
KW  - Marketing - study guide
N1  - Includes bibliographical references and index
ER  -