TY  - BOOK
AU  - McGann,Anthony F.
AU  - Russell,Thomas
TI  - Advertising media: a managerial approach 
SN  - 0256059888
AV  - HF5826.5 .M36 1988
U1  - 659.111 19
PY  - 1988///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Advertising media planning
N1  - Includes bibliographies and index
ER  -