TY  - BOOK
AU  - Kerin,Roger A.
AU  - Roger A.Kerin
TI  - Marketing
SN  - 9780073404721
U1  - 658.8 22nd.ed.
PY  - 2009///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
N1  - Includes an index
ER  -