TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Lane Kevin
TI  - Marketing management
SN  - 9780273753360
U1  - 658.8 
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Understanding marketing management
KW  - Marketing insight
N1  - Includes bibliographical index and index
ER  -