TY  - GEN
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0273786993
U1  - 658.8  
PY  - 2014///
CY  - Upper Saddle River : 
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -