TY  - GEN
AU  - Perreault, William D.
AU  - Cannon, Joseph P.
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing : : a marketing strategy planning approach 
SN  - 0071317023
U1  - 658.8  
PY  - 2012///
CY  - Boston : 
PB  - McGraw - Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -