TY  - BOOK
AU  - Jobber, David
AU  - Ellis-Chadwick, Fiona.
TI  - Principles and practice of marketing
SN  - 9780077140007
U1  - 658.8 
PY  - 2013///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - principles and practice
N1  - Includes Index
ER  -