TY  - BOOK
AU  - Tracy,Sarah J.
TI  - Qualitative research methods: collecting evidence, crafting analysis, communicating impact 
SN  - 9781405192033 (hardback)
U1  - 001.42 23
PY  - 2013///
CY  - Chichester, West Sussex, UK
PB  - Wiley-Blackwell
KW  - Social sciences
KW  - Research
KW  - Methodology
KW  - LANGUAGE ARTS & DISCIPLINES / Communication Studies
KW  - bisacsh
N1  - Includes bibliographical references (p. [325]-340) and index
N2  - "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.  Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner  Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems  Written in an engaging style, with in-depth examples from the author's own practice  Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy  "--; "Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology"--
ER  -