TY  - GEN
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy
AU  - Wells, William
TI  - Advertising : : principles & practice 
SN  - 0135009383
U1  - 659.1  
PY  - 2009///
CY  - New Jersey
PB  - Prrentice-Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -