TY  - BOOK
AU  - Andreasen,Alan R.
TI  - Marketing social change: changing behavior to promote health, social development, and the environment 
SN  - 0787901377
AV  - HN18 .A629 1995
U1  - 303.4 20
PY  - 1995///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Social marketing
KW  - Social change
KW  - Social problems
KW  - Behavior modification
N1  - Includes bibliographical references (p. 321-337) and indexes
UR  - http://www.loc.gov/catdir/bios/wiley042/95020785.html
UR  - http://www.loc.gov/catdir/description/wiley034/95020785.html
UR  - http://www.loc.gov/catdir/toc/onix06/95020785.html
ER  -