TY  - GEN
AU  - Blythe, Jim
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing
SN  - 9780273717362
U1  - 658 
PY  - 2008///
CY  - Boston 
PB  - Pearson Education Limited
KW  - Marketing
KW  - essentials
KW  - Market research
KW  - Marketing planning, implementation and control
N1  - Includes bibliographical references glossary and indexes
ER  -