TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and promotion : : an integrated marketing communications perspective 
SN  - 9780071284400
U1  - 659.1  21
PY  - 2009///
CY  - Boston
PB  - McGraw - Hill Irwin
KW  - Communication in marketing
KW  - Sales promotion
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -