TY  - GEN
AU  - Jobber, David
TI  - Principles and practice of marketing
SN  - 9780077123307
U1  - 658.8 4
PY  - 2010///
CY  - London
PB  - McGraw Hill
KW  - Marketing
KW  - Marketing - principles and practice
N1  - Includes glossary and index
ER  -