TY  - BOOK
AU  - Beamish,Karen
AU  - AShford,Ruth
TI  - Marketing planning 2007 - 2008
SN  - 9780750684040
AV  - HF5415.13 .B5655 2010
U1  - 658.802 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes bibliographical references and index
ER  -