TY  - BOOK
AU  - Mason, Charlotte H.
AU  - Perreault, JR. William H. 
TI  - The marketing game: with student CD-Rom 
SN  - 0256139881
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
UR  - www.mhhe.com
ER  -