TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing & global management 
SN  - 0072961805
U1  - 658.84 
PY  - 2006///
CY  - Boston 
PB  - McGraw-Hill
KW  - Export marketing
KW  - Export marketing-Management
N1  - Includes bibliographical references and index
UR  - www.mhhe.com
ER  -