TY  - GEN
AU  - Perreault, William D.
AU  -  McCCarthy, E. Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0072864702
U1  - 658.8005  
PY  - 2005///,
CY  - Boston
PB  -  McGraw-Hill.
KW  - Marketing
KW  - Periodicals
KW  - Management
N1  - Includes bibliographical references
ER  -