TY  - BOOK
AU  - Etzel, Michael J.
AU  - Walker, Bruce J. 
AU  - Stanton, William J.
TI  - Marketing
SN  - 0073016349
U1  - 658.8 
PY  - 2007///
CY  - Boston 
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes biblbiographical references and index
UR  - www.mhhe.com
ER  -