TY  - BOOK
AU  - Perreault, William D.
AU  -   E. Jerome McCarthy, 
TI  - Applications in basic marketing: Clippings from the popular business press 
SN  - 0072864699
U1  - 658.8 
PY  - 2004///
CY  - Boston 
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
UR  - www.mhhe.com
ER  -