TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic marketing: a global - managerial approach 
SN  - 0072409479
U1  - 658.8 
PY  - 2002///
CY  - Boston
PB  - Mcgraw-Hill
KW  - Marketing
KW  - Management
KW  - Marketing environment
KW  - Customer service and logistics
KW  - Advertising and sales promotion
KW  - Personal selling
N1  - Includes indexes
UR  - www.mhhe.com
ER  -