TY  - BOOK
AU  - Hair, Joseph F.
AU  - Bush, Robert P.
AU  - Ortinau, David J.
TI  - Marketing research: within a changing information environment 
SN  - 0072830875
U1  - 658.83 
PY  - 2006///
CY  - Boston 
PB  - Mcgraw-Hill
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -