TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W. 
AU  - Rudelius, William
TI  - Marketing: the core 
SN  - 0072547030
U1  - 658.8 
PY  - 2004///
CY  - Boston 
PB  - Mcgraw-hill
KW  - Marketing
N1  - includes index
UR  - www.mhhe.com
ER  -