TY  - BOOK
AU  - Thompson, Arthur A.
AU  - Gamble.John E., Strickland III A.J
TI  - Strategy: winning in the marketplace: core concepts, analytical tools,cases 
SN  - 0072847700
U1  - 658.4012 
PY  - 2004///
CY  - New Delhi
PB  - Mcgraw-Hill
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerate corporations
KW  - - management
KW  - - Case studies
N1  - Includes index
UR  - www.mhhe.com
ER  -