TY  - BOOK
AU  - Pearce, John A.
AU  - Robinson, Richard B.
TI  - Formulation, implementation, and control of competitive strategy
SN  - 0072488522
U1  - 652.401 
PY  - 2003///
CY  - London
PB  - Mcgraw-Hill
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and Index
UR  - www.mhhe.com
ER  -