TY  - BOOK
AU  - Grewal, Dhruv
AU  - Levy, Michael
TI  - Marketing
SN  - 9780073049021
U1  - 658.8 
PY  - 2008///
CY  - Boston
PB  - Mcgraw-Hill
KW  - Marketing
N1  - Include bibliographical references and index
UR  - www.mhhe.com
ER  -