TY  - BOOK
AU  - Kotler, Philip...[et al]
TI  - Marketing management
SN  - 9780273718567 (cased : alk. paper)
AV  - HF5415.13 .M35224 2009
U1  - 658.8 22
PY  - 2009///
CY  - New York
PB  - Prentice Hall Financial Times
KW  - Marketing
KW  - Europe
KW  - Management
KW  - Marketing management
N1  - Inspired by the American ed. of same title; Includes bibliographical references and index
ER  -