TY  - BOOK
AU  - Hair,Joseph F....[et al]
TI  - Essentials of marketing research
SN  - 9780071266345 (alk. paper)
AV  - HF5415.2 
U1  - 658.83 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Includes bibliographical references, glossary and index
ER  -