TY  - BOOK
AU  - Alsem,Karel Jan
TI  - Strategic marketing: an applied perspective 
SN  - 0073025860 (alk. paper)
AV  - HF5415.13 .A435 2007
U1  - 658.8101 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - management
KW  - customer analysis
KW  - Market definition
KW  - strategic marketing planning process
KW  - situation analysis
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html
ER  -