TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Strickland,A.J.
AU  - Gamble,John
TI  - Crafting and executing strategy: text and readings 
SN  - 0072844485 (alk. paper)
U1  - 658.4012 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references and index; 1.	Concepts and techniques for crafting and executing strategy

•	What is strategy and why is it important
•	The managerial process of crafting and executing strategy
•	Evaluating a company’s external environment
•	Evaluating a company’s resources and competitive position
•	The five generic competitive strategies: which one to employ
•	Supplementing the chosen competitive strategy: other important strategy choices
•	Competing in foreign markets
•	Tailoring strategy to fit specific industry and company situations
•	Diversification: strategies for managing a group of Businesses
•	Strategy, ethics, and social responsibility
•	Building an organization capable of good strategy execution
•	Managing internal operations: actions that promote good strategy execution
•	Corporate culture and leadership: keys to good strategy execution

2.	Cases in crafting and executing strategy
•	Crafting strategy in single business companies
•	Crafting strategy in diversified companies
•	Executing strategy and strategic leadership
•	Strategy, Ethics, and social responsibility

UR  - http://www.loc.gov/catdir/enhancements/fy0701/2004049860-t.html
ER  -