TY  - GEN
AU  - Kerin, Roger A.
AU  - 
AU  - 
AU  - 
TI  - Marketing. 2003 7th Edition
SN  - 0 07246896 3
U1  - 658.8 7
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Eight
ER  -