TY  - GEN
AU  - Perreault, William D.
AU  - 
TI  - Basic marketing : : a global-managerial approach, 15/e. 2005 
SN  - 0072525274
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Five
N2  - Marketing
ER  -