TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing: : a global-managerial approach. Ninth Edition 
SN  - 0072467207
U1  - 658.8 
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Ten
ER  -