TY  - GEN
AU  - Keegan, Warren
AU  - Moriarty, Sandra
AU  - Duncan Tom
TI  - Marketing : : study guide 
SN  - 0137197829
U1  - 658.8 
PY  - 1992///
CY  - Englewood Cliffs : 
PB  - Prentice-Hall
KW  - Marketing
KW  - Study Guide
N1  - Includes bibliographical references and answers
ER  -