TY  - GEN
AU  - Jobber, David
TI  - Principles and Practice of Marketing. 5th ed. 2007
SN  - 0 07 711415 9
U1  - 658.8 5
PY  - 2007///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing - principles and practice
N1  - One
UR  - www.mcgraw-hill.co.uk/student
ER  -