TY - GEN AU - Ball, Donald A. AU - AU - AU - AU - TI - International business : : the challenge of global competition. 9th ed. 2004 SN - 0 07 253799 X U1 - 658.049 9 PY - 2004/// CY - Boston PB - McGraw-Hill KW - International business N1 - One N2 - Planning the global business enterprise ER -