TY  - GEN
AU  - Dwyer, F. Robert
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy, relationships, and learning 
SN  - 0072865784
U1  - 658.8 DWY 
PY  - 2006///
CY  - Boston : McGraw - Hill
KW  - Marketing
KW  - Business marketing
N1  - Includes index
ER  -