TY  - GEN
AU  - Perreault, William D
AU  - McCarthy, E. Jerome
TI  - Basic marketing : : a global-managerial approach 
SN  - 0072525231
U1  - 658.8  
PY  - 2005///
CY  - Boston : McGraw-Hill
KW  - Marketing - management
KW  - Basic marketing
N1  - Includes bibliographical references and index (Has CD)
ER  -