TY  - GEN
AU  - Hooley, Graham J.
AU  - Piercy, Nigel F.
AU  - Nicoulaud, Brigitte
TI  - Marketing strategy and competitive positioning
SN  - 9780273706977
U1  - 658.802  
PY  - 2008///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Target marketing
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -