TY  - GEN
AU  - Poiesz, Theo B. C.
AU  - Raaij, W. Fred van
TI  - Strategic marketing and the future of consumer behavior :  : introducing the virtual guardian angel /         
SN  - 1843767725
U1  - 658.802  
PY  - 2007///
CY  - Cheltenham : 
PB  - Edward Elgar
KW  - Marketing
KW  - Management
KW  - Forecasting
KW  - Consumer behavior
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -