TY  - GEN
AU  - Shapiro, Stanley [et al...]
TI  - Basic marketing : : a global-managerial approach 
SN  - 0070887292
U1  - 658.8  
PY  - 2002///
CY  - Toronto : 
PB  - McGraw-Hill Ryerson
KW  - Marketing - management
N1  - Includes bibliographical references and index
ER  -