TY  - GEN
AU  - McDaniel, Carl
AU  - Gates, Roger
TI  - Marketing research
SN  - 0471755281
U1  - 658.83  
PY  - 2007///
CY  - New York : 
PB  - John Wiley and Sons, Inc
KW  - Marketing research
N1  - Includes bibliographical references and index (Has CD)
ER  -