TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Applications in basic marketing : : clippings from the popular business press 
SN  - 0072557982
U1  - 658.8005 
PY  - 2003///
CY  - Boston : 
PB  - McGraw-Hill
KW  - Marketing
KW  - Periodicals
KW  - Management
N1  - Includes bibliographical references
ER  -